This campaign included 4 billboards made for NGV in the Advertising Foundation course. I'm one of the art directors for the NGV campaign. The idea is to showcase the feeling of young people going to the exhibition. The artworks in the gallery are the spirit of Victoria. The National Gallery welcomes everyone who loves art to enjoy, explore, and find their place. The art direction focuses on shaping the connection between people and art.. We create a blank space for visitors to fit in when they are finding, walking around the exhibition space.
