This campaign for HSBC is targeting the international students who first time to Australia with Homesilk. This campaign is telling them HSBC Feels like Home. The HSBC branch can be the students' backup. our team has done 2 executions to show the connection of family, kind relationship and financial support. HSBC can play the role that your parents play, just like you at home. This is the campaign we used to participate in the D&AD New Blood Awards and got Distance on the final mark
